Welcome to

The LinkedIn Academy For Lawyers.

We’re so glad you’re here.

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If you’re a lawyer looking to build your brand, attract clients, and unlock new opportunities on LinkedIn...you’re in the right place!

Whether you’re just starting out or ready to take your LinkedIn game to the next level,

we’ve got everything you need to succeed.

The LinkedIn Cheatsheet for Lawyers

Quick, actionable strategies to optimise your profile & content.

Download Free

The LinkedIn Starter Pack

Your essential toolkit to build a standout legal brand.

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The LinkedIn Academy for Lawyers

Everything you need to fly on LinkedIn

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It’s time to start showing up, standing out, and winning on LinkedIn.

Let’s do this!

Hi, We’re Helen & Holly

If you’re here, chances are you’re a lawyer who knows LinkedIn is important—but maybe you’re not sure where to start.

We get it. We’ve been there.

We’re Helen Pamely & Holly Cope, two lawyers-turned-LinkedIn-experts who’ve used this platform to build brands, attract clients, and open doors to incredible opportunities.

Now, we’re here to help you do the same.

Meet Helen

Former Magic Circle lawyer and law firm partner turned branding expert. Now, she helps legal professionals stand out and shine online. Co-host of the ‘More Than a Lawyer’ podcast.

Meet Holly

Lawyer turned #1 Global Legal Tech Creator and founder of the top law podcast ‘More Than a Lawyer.’ She’s built a thriving brand by leveraging LinkedIn the right way, and she’s here to show you how.

With 50,000+ followers and careers transformed by LinkedIn,

we know what works.

Our goal?

Make LinkedIn easy, effective, and enjoyable for lawyers like you.

You don’t have to figure it out alone.

We’ve got you!

What our clients say

"You two are complete geniuses, it's just amazing if you just get the text right how people respond to it. I can't thank you both enough. It's very rare you get an opportunity to be supported by people who are in the inner thrust of their own accession at the same time and that's what you've got with you two"

Richard Colin Fox

Senior Legal Consultant

“If it hadn’t been for Helen & Holly, it would have taken me 900 days to produce a lot of dull content, and no one would know my name!”

Jasmine Chaudry

Partner, Waterstone Legal

Susan Keston

Partner, HGF Ltd

"My post went viral and it was so overwhelming and unexpectedly brilliant!

Totally caught me off guard as was just telling one of my stories, never had so much feedback and was a full time job replying to all comments and DMs."

Angela Stevens

General Counsel, Amdec Group

“I wasn’t sure what to expect from Helen and Holly’s LinkedIn Academy course, but I walked away with more than just tips. I gained a whole new perspective on how to show up authentically online.

They have a way of making complex concepts feel simple and approachable, and their energy is infectious.

The Academy completely shifted how I think about LinkedIn. It wasn’t just about algorithms or strategies. It was about building genuine connections and finding my voice. Their advice was practical, relatable, and (most importantly) actionable. I can already see the difference in how people engage with my posts!”

Ari Varjabedian

Consultant & ‘Digital Nomad’ Lawyer

"I highly recommend the LinkedIn Academy with Holly Cope and Helen Pamely. I signed up thinking I would learn how and when to post on LinkedIn in a way that would gain more traction, which I did (and it was lots of fun).

But what I also gained was a better understanding of how to build a personal brand, and how to successfully develop it on LinkedIn, which I found particularly valuable.

To sum up: great content, fantastic company and lots of fun along the way."

Olga Dementyeva

Senior Disputes Lawyer and Solicitor Advocate at HSF

"Joining the academy was one of the best decisions I made in 2024. It helped me clarify my LinkedIn goals, opened up a whole new network, and took my presence on the platform to a whole new level. And perhaps most importantly, I built a connection with two of the best people on this platform, Holly and Helen."

Kristian Bradshaw

Partner, Hunton Andrews Kurth LLP

I am delighted to recommend Helen and Holly for the LinkedIn Academy. They have truly refined what it means to support and empower others and the guidance, support and training that they provided exceeded my expectations. They didn’t just provide general advice but offered specific and tailored guidance that is both actionable and impactful. They are both fast, responsive and always willing to go the extra mile. I cannot recommend Helen and Holly highly enough.